Using a hard plastic frame and grated metal tennis racket shaped holes. Primarily due to the fact the Twist em up comb is made of high-quality materials and overall functionality. As you rotate the comb to follow your curl pattern, your hair passes through the holes in the center of the comb as it gently coils/twist your hair from the roots up.Ī lot of barbers use a “Sponge Comb,” but it fails in comparison. In the center of each comb you will find a stainless steel woven pattern that is easy to clean & the patent woven design protects your hair from being pulled. The Twist it Up Comb is the number one Twist Comb in the world! It is the BEST & ONLY clean way to twist afrocentric hair. For safety and hygiene, it is recommended to use it alone. Getting in touch: SDVoyager is built on recommendations from the community it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.This is a great gift for your family or friends. Time & happiness with my loved ones is how I define success. To have the freedom to do with my time whatever I please and to have the ability to give my family the world. What is “success” or “successful” for you? Our comb helps you to not only embrace your natural twist but helps the end user to appreciate their natural beauty which promotes self-love. We honestly believe that a person is most beautiful when they have the courage to be themselves. We do sell the only twist comb that can be cleaned, fits in your pocket, and is pretty much a one time buy, but as a company, we are deeper than that. What sets us apart, is that we are not just a comb company. We are known for basically taking a tennis racket and shrinking it.Īs a company, we are most proud to give back to our charity and provide a tool for our culture to express their authentic beauty. Twist it Up Comb is the leading natural hair comb for people with Afro-centric hair to embrace their natural twist. Twist It Up Inc – what should we know? What do you guys do best? What sets you apart from the competition? We try to keep things simple, and that has been working for us so far. Son, life is not complicated people just make it. Overall, has it been relatively smooth? If not, what were some of the struggles along the way? You are truly the most beautiful representation of yourself when you have the courage to be yourself. In today’s world where films such as Black Panther and Happily Ever After, having encouraged people with African-American roots to embrace their heritage, Twist It Up hopes to become part of the movement to push this culture to go natural as a symbol of identity, pride, and strength. Durity landed the opportunity to pitch his product on Shark Tank in 2018 and struck a deal with Daymond John and Mark Cuban for a $225,000 investment and total 25 percent kickback. In 2015, he shrank the idea, created his first Twist It Up prototype in 2016 and in 2017 began testing his product on the market.
SHARK TANK TWISTIT UP HOW TO
He found a YouTube tutorial on how to create natural twists in afro-centric hair using a tennis racquet and went from there.
SHARK TANK TWISTIT UP PROFESSIONAL
While Durity worked as a real estate broker, he was looking for a quick and easy way to wear his hair naturally, while maintaining a professional and corporate-friendly look. How we came about: The idea for Twist It Up was born out of convenience and necessity.
SHARK TANK TWISTIT UP PORTABLE
Meant to become the modern-day afro-pick, the Twist It Up comb is portable (fitting in a standard size pocket), washable, comes in multiple colors and pays for itself thousands of times over. It’s durable, doesn’t break or pull hair and meets beauty and barber sanitary standards. Made of plastic and stainless steel, Twist It Up solves the problems of similar products being sold on the market. The product is a convenient and cost-effect styling option that significantly reduces the time-consuming regimen or maintenance of afro-centric hair from hours a day to just a few minutes, allowing you to embrace your natural curl. What we do: Twist It Up is a patent- and trademark-protected comb for afro-centric hair used to produce loose or defined curls (depending on how hard you press), naturally twisting hair from the roots up. at age four with his parents, from whom he was taught the importance of dedication and a good work ethic, along with his grandparents. The product was founded on the concept that hard work and persistence can result in the fulfillment of the American Dream.ĭurity emigrated from Trinidad and Tobago to the U.S. Who we are: Twist It Up was created by real estate broker and San Diego resident Noel Durity in 2015. So, let’s start at the beginning, and we can move on from there. Thanks for sharing your story with us Noel. Today we’d like to introduce you to Noel Durity.
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